Troy needed assistance with personal branding and sought a website to tell his story effectively. His goals included expanding the "What the Tech" podcast across YouTube, Spotify, and Apple Music while building LinkedIn presence.
Branding & Website
Conducted brand workshops to determine colors and logo. Developed a lead-generating website integrating HR consulting services and podcast platform.
LinkedIn Content Marketing
Regular videos and thought leadership content published on LinkedIn to establish authority and grow following.
YouTube Growth
Strategic shorts and professional video editing, YouTube SEO optimization for titles, descriptions, and tags. Engagement tactics including calls-to-action and end-screen elements.
Analytics & Refinement
Ongoing analytics review for content refinement and audience growth optimization.
Enhanced lead generation through optimized videos, fostered an interactive community, and expanded digital footprint in tech and HR sectors.
Enhanced lead generation through optimized videos, fostered an interactive community with higher levels of engagement and loyalty, and expanded digital footprint across tech and HR sectors.