The organization faced a dual-audience problem. Their website needed to simultaneously serve talent seekers and job seekers while supporting English and Spanish languages. The primary issue was poor navigation that caused visitors to exit within seconds, with particular difficulty locating contact information.
Web Audit and Redesign
Performed comprehensive site performance analysis identifying navigation barriers. Restructured the contact page with separate sections for each user type and implemented strategic pop-ups to guide visitor journeys.
Storytelling Landing Page
Created a storytelling-driven landing page revealing the organizational mission progressively, designed to engage both audience segments.
Email Marketing
Developed thought leadership content for the recruiting sector and established a welcome email series to capture and nurture leads.
Launched a redesigned website optimized for lead generation and engagement. Significantly reduced bounce rates through strategic pop-ups and a segmented contact page. Integrated email capture mechanisms tailored to user behavior and interests, achieving a seamless and informative experience for diverse audience segments.
The redesigned website now serves as a powerful engagement tool for both talent seekers and job seekers, with significantly reduced bounce rates and integrated email capture mechanisms tailored to user behavior and interests.