The sales team's BDR unit consistently failed to reach their monthly target of 10 meetings, indicating a need for more effective outreach tools and strategies.
Pilot Implementation
Co-founder Phin Sutton deployed grobot as an outsourced business development resource to test automated outreach effectiveness.
Targeted Campaigns
Five distinct campaigns targeting CEOs' second-degree connections with industry-specific messaging, achieving 55-70% open rates and 6-10% response rates.
Continuous Testing
Ongoing campaign refinement to maximize conversions across all outreach channels.
Post-rollout, each representative achieved 5-8 meetings per week. The first five months generated $82,000 in revenue, scaling to over $250,000 in closed business within the first year.
The grobot partnership transformed Hawke Media's business development capabilities, turning an underperforming BDR unit into a high-output meeting generation machine. The 13x ROI demonstrated the power of automated, targeted outreach in the performance marketing space.